Truck & Off-Road Alliance

Mission Statement

To provide valued tools and events for retailers and manufacturers to plug into and grow their collective businesses. More...

TORA General Membership Meeting Recap

Please enjoy a recording TORA's General Membership Meeting.

TORA Research

SEMA Pickup ReportThe SEMA Pickup Report provides an overview of the specialty-equipment market for pickup trucks. The report includes data collected on how consumers modify their pickups: what parts they buy, how they shop, and how specialty-equipment business can connect with them to help sell their products. Download your copy today.